ZOKO 

Better Business on WhatsApp. Grow your Business on WhatsApp

About Zoko (YC W21)

Zoko empowers SMEs to reach customers and do business with them via WhatsApp. Businesses of all sizes—from startups to large enterprises—use Zoko’s software and APIs for marketing, sales, and customer support.

My Role

I lead the end-to-end design and research, wireframing, visual design, and prototyping. I worked closely with the engineering team to ensure design quality standards. I collaborated with the Product Manager and stakeholders across the company to identify user needs and business vision.

Problem

Design a marketplace platform where SME's can sell and track payments for consumers through WhatsApp communication.

Research

Our process started with research Which is to identify the users. Identifying their needs and expectation refined the foundation of our research phase. Below the following methods used for research. 

User Persona

Created user person based on the research insights derived from  user surveys, desk research and in-depth interviews.

User Journey

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Information Architecture

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Wireframe

Wireframes have helped us iterate faster and come up with solutions.

Visual Design

We have done desk research along with user testing to understand the visual aesthetics. The color palette, typeface, and iconography to go for have been validated by the users.