Hi there,
I design products that simplify complex systems and solve real business problems. With 11+ years of experience, I’ve worked across SaaS and consumer platforms - focusing on onboarding, automation, and growth systems.
Currently, I lead product design at Zoko (YC W21), designing systems that help businesses manage conversations, automate workflows, and scale operations on WhatsApp.
I’ve also evolved my workflow with AI - turning ideas into prototypes quickly, validating early with users, and collaborating closely with engineering to ship faster.
Previously at BYJU’S, I worked on large-scale learning products including Disney BYJU’S Early Learn, and led design initiatives like “Ask a Doubt” to improve engagement.I also built and scaled 11Wizards, growing the product from 0 to 1M+ users.
I think in systems, not just screens.
I prefer clarity over complexity.
I design for scale, not just features.
Open to roles where I can drive product direction and build scalable experiences.
Education
MA in Strategic Design | 2021-2023
It is a two-year master’s course focused on systems thinking and long-term product strategy
BSc in Multimedia Design | 2011 -2014
It is a three-year graduate course which includes extensive study in the field of graphic, web designing and development.
Certifications
- Designing for a Diverse and Inclusive Future
Samsung
- Designing for a Sustainable Future
Samsung
- Introduction to User Experience Design
Georgia Institute of Technology
- Design Thinking: The Beginner’s Guide
Interaction Design Foundation (IxDF)
- Human Computer Interaction (HCI)
Interaction Design Foundation (IxDF)
- Digital Skills: User Experience
Accenture
Let’s build thoughtful, scalable products.
Open to senior IC and design leadership roles. If you're building something interesting, let’s talk.
📱 +91 9847580241
📄 Resume
Elsewhere:
© 2026 Sooraj. Designed with intention.