Hi there,
I’m a Senior Product Designer with 11+ years of experience building and scaling digital products across SaaS and consumer platforms.
I work at the intersection of product strategy, systems thinking, and user experience designing solutions that are thoughtful, practical, and aligned with real business goals. I’m particularly interested in simplifying complex workflows and building products that feel clear, reliable, and intuitive.
Currently, I lead product design at Zoko (YC W21) as the sole designer, collaborating closely with product and engineering to shape onboarding, automation systems, and merchant workflows in a growing SaaS platform.
Previously at BYJU’S, I contributed as a Senior Product Designer to the launch of Disney BYJU’S Early Learn, and later led design initiatives such as the “Ask a Doubt” feature within the K12 app. I’ve also built and scaled 11Wizards, a prediction-based product that reached over 1M users.
I completed my Master’s in Strategic Design in Berlin, where working on industry-linked projects strengthened my systems-oriented approach and long-term product thinking.
How I Work
- I think in systems, not just screens.
- I prefer clarity over complexity.
- I collaborate closely with product and engineering.
- I use research pragmatically when it supports better decisions.
- I design with scalability and sustainability in mind.
Education
MA in Strategic Design | 2021-2023
It is a two-year master’s course which includes extensive study in the field of design strategy and methodology.
BSc in Multimedia Design | 2011 -2014
It is a three-year graduate course which includes extensive study in the field of graphic, web designing and development.
Certifications
- Designing for a Diverse and Inclusive Future
Samsung
- Designing for a Sustainable Future
Samsung
- Introduction to User Experience Design
Georgia Institute of Technology
- Design Thinking: The Beginner’s Guide
Interaction Design Foundation (IxDF)
- Human Computer Interaction (HCI)
Interaction Design Foundation (IxDF)
- Digital Skills: User Experience
Accenture
Let's build thoughtful, scalable products.
Open to senior IC and design leadership roles where I can simplify complexity and ship impactful experiences.
📱 +91 9847580241 | +91 9497209640
📄 Resume
© 2026 Sooraj. Designed with intention.