I turn complex product problems into simple, scalable experiences.
Senior Product Designer with 11+ years building SaaS and consumer products.
Currently leading product design at Zoko (YC W21) focused on onboarding, automation, and growth systems.
Selected Work ↓
Zoko Web App
Leading product design as the sole design function for a WhatsApp commerce SaaS platform.
11Wizards App
Founding designer responsible for building the mobile product from 0→1 contributing to growth from 0 to 1M+ users.
Ask a Doubt
Led design initiatives for BYJU'S student-teacher interaction flows and scaling learning support.
Disney Byju's Early Learn App
Senior product designer contributing to early learning experiences for children aged 3 - 8.
How I work
I don’t follow a fixed process. I focus on solving the problem in the simplest way possible.
• Use research when needed - not by default
• Prototype fast when speed matters
• Simplify anything that feels complex
I work closely with product and engineering to ship quickly and iterate based on real feedback.
How I design and ship faster with AI
Instead of starting with long PRDs, I start with ideas - and turn them into testable prototypes within hours.
How I work now
• Start with a rough idea or problem
• Use AI + tools like Magic Patterns to quickly prototype flows
• Validate early with internal teams and real users
• Iterate based on feedback instead of assumptions
• Use AI-assisted workflows (MCP, Claude) to translate designs into implementation faster
What this changes
• Faster idea → validation cycles
• Less dependency on heavy documentation
• More focus on real user feedback
• Closer collaboration with engineering
AI accelerates execution - but clarity still comes from design thinking.
Operating Principles
Problem first
I focus on solving the right problem before jumping into solutions. Sometimes that means doing research, talking to sales, or sitting with engineering.
Navigate ambiguity
Whether it's a 0→1 product or improving a mature platform, I break complexity into clear flows and decisions that teams can execute on.
Collaborate across functions
I collaborate closely with product, engineering, and sales to align business goals with user needs - partnering with leadership to ship at scale.
Build scalable systems
I care about systems over isolated screens. Scalable patterns and practical design decisions that reduce friction and make implementation easier.
Experience across high-growth startups and scaled platforms
Products used by millions of users and growing businesses.
Let’s build thoughtful, scalable products.
Open to senior IC and design leadership roles. If you're building something interesting, let’s talk.
📱 +91 9847580241
📄 Resume
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© 2026 Sooraj. Designed with intention.