BYJU'S 

Comprehensive learning programs
for all students

BYJU’S is India’s largest Ed-tech company, a unicorn, one of the tops & hottest product startups, and the creator of India’s largest personalized learning app which offers highly adaptive, engaging, and effective learning programs for students in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE, and GMAT. 

Gen Z

Gen Z kids learned to unlock smartphones even before they could walk. They’re capable of learning anything by themselves. They are the most diverse and accepting generation yet and they enjoy being seen and celebrated for that.

Interface

Almost all the smartphones announced at CES 2018 have followed the direction of a borderless mobile experience. People embrace and expect design that allows them to experience the functionality of their phone screens to the fullest.

Differentiator 

Education in India is outcome-oriented and scoring in exams is on every parent's mind. Byju's is the only player that is working towards making the process of learning fun, rather than simply ensuring each child scores well in his exams/boards/entrance tests. To us, the process of learning is critical in the student's ability to perform well. And the app does that through the flow/design/content.

Innovation 

We are bringing personalization to education beyond adaptive tests. We understand a student's strengths and weaknesses while he is learning and take corrective action whether that is suggesting reading or finding videos that would bolster his learning.

Sustainability 

Education in India is the only way out for a growing middle class. 
That being said, we are at the intersection between hyper-growth and maintaining creativity/individuality. The app's focus on learning why rather than what will ensure that its user's minds are challenged rather than trained. And such a mind will do right by the society it is in.

Creativity 

At Byju's the why is important. We are building from the ground up and the user's mindset is crucial to everything from the language of the pop-ups to the interactions & creation of the video content.

Mood  

The design changed to look simple and to keep up with the times. objects stand out by adding a new dimension to the design and adding realism to the object. 

Nature is painted with gradients. It is more natural and logical for our eyes to see gradients also on our screens. In the real-world we see way more gradients than flat colors. The color effect is real, memorable, and can attract more human minds. The gradients display more shadows and a natural color transition to the content.

Colour 

GRADIENT COLOUR

Blending the color from basic schemes to another color. Colorful with 2 components color, cool color (Blue & purple) and warm color (yellow & red).

Illustration

STYLE

All illustration elements are 2 dimensional. Fluidic form contours. Almost all the elements of the illustration are made the free form so that it looks more modern with no sharp edges.

Iconography 

We are bringing personalization to education beyond adaptive tests.

Typography

Gotham ssm has a better visual harmony and it is easier on the reader's eyes.