AI-Assisted Templates & Broadcast
Reduced a 5-7 step manual process into a guided AI-assisted workflow, significantly improving speed and usability for non-technical users
Context
Zoko enables businesses to send WhatsApp broadcasts using Meta-approved templates.
However, creating templates and sending campaigns required multiple steps, manual effort, and domain knowledge - making it difficult for non-expert users.
Key Problems
• Template creation was complex and slow
• Users didn’t understand Meta’s template rules
• High effort to create and personalize campaigns
• Sending broadcasts required multiple manual steps
• Low confidence in campaign setup
Why This Matters
Broadcasts are one of the biggest revenue drivers on Zoko.
If users struggle to create and send campaigns, they fail to unlock the product’s core value.
Design Goal
Make campaign creation fast, guided, and accessible - even for non-expert users.
Solution Overview
Designed an AI-assisted workflow that simplifies template creation and broadcast execution into a guided, step-by-step experience.
AI-Assisted Template Creation
Users can generate templates using AI instead of writing from scratch.
This reduces effort and helps users create Meta-compliant messages quickly.

Flexible Template Builder
Provided a modular template system with support for media, buttons, and variables.
Users can customize messages while staying within platform constraints.

Simplified Broadcast Flow
Converted a complex workflow into a guided step-by-step flow.
Users can easily move from selecting broadcast type to sending campaigns.

Contact Selection at Scale
Introduced multiple ways to add contacts based on user scale:
• Manual selection
• Copy-paste for small lists
• File upload for large campaigns

Personalization with Variables
Enabled dynamic variables to personalize messages at scale.
Users can preview how messages will appear before sending.

Campaign Review & Confidence Layer
Added a review step with:
• Message preview
• Cost estimation
• Test message via QR code

Scheduling & Control
Users can send immediately or schedule campaigns for later.
This gives flexibility and control over campaign timing.

Key Design Decisions
• AI to reduce effort, not replace control
• Step-by-step flow to simplify complexity
• Multiple input methods for scalability
• Strong preview and validation layers for confidence
• Designed around real user workflows (small → large businesses)
Before → After
Before:
- Complex template creation
- High learning curve
- Manual, fragmented workflow
After:
- AI-assisted creation
- Guided broadcast flow
- Scalable contact handling
- Clear validation and confidence layer
Impact
- Reduced time to create campaigns
- Improved template adoption
- Increased broadcast usage
- Higher user confidence
What I Learned
AI works best when it reduces friction - but users still need control and clarity to trust the system.
Let’s build thoughtful, scalable products.
Open to senior IC and design leadership roles. If you're building something interesting, let’s talk.
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© 2026 Sooraj. Designed with intention.